Whereabouts Unknown: Gen6

Look at what they did to the vw bug used to be a car for the Everyman and they literally turned it into a chick car it literally comes with a plastic flower on the dash from the factory

 

I see more women driving 4Runners than men.

By a pretty big margin too.

 

Mid-October and we’re still coasting on the same basic details handed out April 9th. Still no pricing, packages, configurator, confirmed availability, or even media test drives. Just paperweights that look like Gen6 4Runners, showing up at random publicity events.

So far we do know that it’s a clone of a 4-cylinder Tacoma with compromised rear space, built in Tahara. So if these things are too expensive and not measurably better than a Gen5, just rip the bandaid off.

 

It cannot be measurably better just more expensive. What can be better? Low end torque and maybe mpg? Those things aren’t worth anything for most of us. Why would anyone spend $10k (after trade-in) or more to save $2/month on gas?

 

Yep, this radio silence does not instill a feeling of confidence. Perhaps Toyota is looking at what is happening to Stellantis and re-thinking things, including their pricing. I know that, by now, the 6th Gen is what it is. But, on the other hand, and regardless of all the bullshit, there is a limit to what people can or will pay for a 4Runner.

 

It is pretty strange that there is virtually no marketing going on for the 6th gen. They must not plan on selling them for quite a while still. Meanwhile they could still be making and selling 5th gen’s.

 

Toyota has created a situation where buyers will be cross shopping LC's, GX's, and 4Runners. Supply is still far behind demand on the LC's and GX's. Spooling up 4R production is only going to exacerbate the situation. I think to some degree it will push buyers to other brands. Maybe someone really smart at Toyota has this all figured out but it certainly seems problematic to me. Even though the dealers are charging ADM's they can't be happy about only getting a few vehicles per month.

 

There already all sold? Where never going to see one?