6th gen 4Runner pricing estimate vs Land Cruiser vs GX550

Just about everything in this world costs more today than it did a few years ago. The good thing about all this is those that do not want to spend their money to get the new technology, modernized version of the 4Runner, they don't have to.

But thanks for clarifying that you weren't really doing an apples to apples comparison.

 

That's exactly why they priced these the way they did.

They want you to look at the baseline GX for a few thousand more.......then spend a few thousand more to get the things you want on it.

 

How was I not doing apples to apples? I used the build option on the Toyota web site, put in the same options as my 23 Pro and came to the $71k msrp. Try being a decent person and not a douche bag

 

So sensitive, relax. You said the new one is a hybrid and has more safety features, that means you were not comparing apples to apples. Of course the price is higher now than it was in 2023 but when you have more features on the new model and a different engine, well......

 

I get that, the price increase from 23 to 24 was around $1000, I can see going up some, but $12k+ for 24 to 25 is ridiculous, in my opinion. I, personally, don't see the value in the new 4runner . Although we did buy a new LX600 last year, it was a demo, we paid about $8k more than our 21 listed for.

 

Well then they better start producing more GXs.

 

I think they would rather see people paying GX money for 4 cylinder Toyotas. The margins on the higher trim 4Runner and LC250 must be juicy as hell. Helps with their CAFE average too, every little bit helps. As rated, GX gas is 17 combined, the 2.4T gas 4wd is 21 combined.

https://www.fueleconomy.gov/feg/Find.do?action=sbs&id=47686

https://www.clublexus.com/articles/2025-toyota-4runner-pricing-fuel-economy-announced/

 

Limited supply.

That will cost you a couple extra thousand.

 

Probably true. The GX is the new top dog. Got to make it unattainable.
There seems to be plenty of LandCruisers sitting on the lots though. I get emails every few days from dealers offering discounts on them. I saw a car carrier filled with them this morning too.

 

My local dealer can't get rid of their 5 "1958" versions with 4k on the hood. There are 176 LC250s listed within 150 miles of me. A few years ago the dealers here couldn't get enough of 200 LC at over 80k and usually they are gone as soon as they are delivered if not already spoken for. I was on the list for one and didn't get one in time.

Toyota has successfully watered down the Land Cruiser name in the US in one swoop. Job well done boys. Job well done ye geniuses.

 

The new LC appears to be selling pretty well. 29,113 units sold in the limited amount of time it was available in 2024.
https://pressroom.toyota.com/toyota-motor-north-america-reports-2024-u-s-sales-results/

That's more than the previous 10 years combined!
https://www.goodcarbadcar.net/toyota-land-cruiser-sales-figures/

 

You realize that "sold" means not just to customers but also all the units sold to dealers sitting on lots, right? Most car companies count franchised dealer delivery as a sale.

And Toyota as you might know, produces what it produces and customers can't order what they want. They limited the availability of the 200 and restricted them to the higher price units on the few units they did ship to the US. I was on a wait list for a year and ended up not being able to one.

 

Selling to the dealerships not to actual owners.

 

Here is a "sold" unit that's been sitting in San Francisco area dealership for close to 3 months with ~4k off TSRP.

https://www.cars.com/vehicledetail/5cdc12f2-9618-42c5-9e05-268d592e76e8/

 

I know. I know. We've gone over this.

I believe our previous discussion was regarding the Tacoma because you've said the same thing about it. Your argument was that dealers were doing Toyota a "favor" by putting all these vehicles (that are not selling) on their lots and storing them there. Did I get that right?

 

It's going to be really interesting to see how things shake out for Toyota with Land Cruiser 1958 trims with lower MSRP's than Off Road and Sport Premium 4Runners and Land Cruisers premium trims with lower MSRP's than Pro and Trailhunter 4Runners.... all parked side by side on the same dealer lots. I never thought I'd see the day when you could walk into a dealership and buy a new Land Cruiser for less than a new 4Runner.

 

And you won't. It's not a real land cruiser.

 

It seems no matter how many times people tell you this you will never believe that's just how the car business works in America, where other than Stellantis, most car makers count a delivery to a franchised dealer counts as a "sale" that people like you then either naively or obtusely claim is a sale to a retail or fleet customer.

When there are too many units on the lot, dealers could refuse allocation of certain models but then Toyota will withhold allocation of more popular models like the Sienna or Rav4 Hybrid to pressure dealers to take less popular models like the Taco, Tundra, and now, it seems, the LC, since there are still over 10k new LCs on dealer lots according to Caredge and cars.com searches. If there were indeed 29k sold to customers last year, having 1/3 of its annual sales volume on dealer lots is a staggering and strange number if you knew the car business.

But hey, you will just again quote the delivery numbers as customer sales numbers in the next thread anyway. We all know it.

 

I cross shopped a 1958 with the 24 4runner (which i chose)

I do like the new "land cruiser". I like the 1958 barebones trim. I think they look good and I didn't mind the way it drove. But the value felt off base compared to the 24 runner. Pair that with obvious pro's of the 4runner and i made my choice

If I was cross shopping the 1958 with a '25 4runner, priced similarly or with the 4runner slightly higher, I would get the 1958. New 4runners don't have the reputation yet to justify it for me. Don't know what the plan is, other than to discontinue the 1958 and have this version of a land cruiser remain upmarket. Not worth it at that price for me either. I guess no Toyota is worth $70k+ to me unless it's an OG land cruiser. Just defeats the purpose of what i associate with the brand and why I got one - reliable and good value. Toyota's whole brand value seems to be in flux on the SUV side

 

i looked at a lexus gx prem and prem+. to option out a gx to the same level as a 4R plat, i would have to jump up to a prem+ and add a few extras and i am pushing 72k. 7k more for a comparable vehicle. add in the requirement of 91 gas, me having to drive 550 miles to the nearest authorized dealer (none in ND) for any warranty work or anything else and yeah, not going to happen. plus since i dont have a 30+ year relationship with the dealer, i am not going to get the same deal i would get on my 4R of invoice pricing without work.

so in the end i stuck with a replacement 4R. trust me i really wanted a lexus ever since my dad starting buying them when they first came out.

but reality is a harsh reminder that things dont always work out

 

Dealers don't store cars for a manufacturer. They finance each car from the manufacturer and pay interest on that loan every day they sit on the lot. It's called floorplan financing and it costs a dealer hundreds of dollars per vehicle each month. This incentivizes them to move the product quicker as opposed to being a long-term parking facility for new cars that aren't selling.

So if LC's aren't moving, dealers stop ordering.

But let's use your numbers. You say there are 10k LC's on dealer lots right now. That means 19k out of 29k have moved off dealer lots (i.e. were sold to customers). It took 8 years of sales for the 200 series to sell just over 19k units........something the 250 did in just a few months. No matter how you slice it, that's a win for Toyota.

 

comparing the platinum to the gx550, you have to as a minimum move up to the premium + (69k start price) for some features and some features you have to jump up the luxury + (81k start price) model as they are not offered even as a package option for the lower trims where as the platinum has them as standard.

i can get a fairly loaded platinum for 66.5k msrp.

since i can get invoice with my platinum (61k), in my situation, its really no benefit to move up to gx550.

just note this is my situation and ymmv.

 

Why would comparing the 200 and 250 be an important metric for Toyota or anyone else? They are completely different vehicles at that fit into vastly different price brackets.

 

I give up trying to have any coherent dialog with him and icebear. He probably has never even heard of places where Toyota was selling the lower trim of J200 for 1/2 the price that the US bound units shipped were to understand how Toyota's sales and profit-squeezing strategy works, and sees nothing wrong with 58k "LC"s with 4k on the hood that still can't move after months on the lot.

Here is a 2024 MY "LC" 1958 for only 55.8k that still can't be sold after 103 days on the lot. In the SF Bay Area where 5th gen 4Runners couldn't stay in stock for more than a few days and people like me who were ready to plop down 90k for a J200 couldn't even get an allocation after a year long wait. But hey, no problem there, totally in demand, must be a rare species of scarcity.

https://www.cars.com/vehicledetail/39ed9608-c9d2-4810-8bc5-db8a21c83212/

 

Did you see the price history of that LC. They were originally asking $7K more than now and still no sale. Probably because the interior belongs in a $20K vehicle not a $60K one.

 

One would think a 58k Land Cruiser would be flying off the shelf being such a smashing success, as some would suggest.

 

Maybe the $58k + 4runner will sell better. I won't be giving up my 5th gen for a turbo 4cyl.

 

Toyota discontinued one for the other in the US.

 

Anyone following Prado mishaps in Australia?

This little water splash killed the hybrid motor and bricked the Prado. No help from Toyota, completely put the blame on owner.


At least Toyota helped the couple who broke the suspension despite having up sized heavier M/T tires.

 

What if you drive in a heavy rainstorm?