What should I expect to pay?

Hi all,

2020 Tacoma owner here, looking at a 2021 4Runner for my wife. I got an amazing deal for my Tacoma brand new in April (Approximately $5k off MSRP)... I've been looking at 4Runners and it seems like the deals are very scarce. Most dealerships won't budge from MSRP here in California. Is this a product of COVID times, or is this the norm for 4Runners? We're looking at either the SR5 Premium or TRD OffRoad Premium. I already have a TRD OffRoad Tacoma, so the rear locker isn't really a necessity, we just really like the appearance it has (hood, wheels, etc...).

For the SR5 Premium, we've been seeing firm pricing around $42k.

For the OffRoad Premium, we've seen around $45k firm.

Is this around what we should expect to pay? We have a Costco membership, so it may cut it down by $1,000 or so, but I'd rather hold out for a bit if better deals are around the corner.

Thanks for any input!

 

seems high for and SR5 but seems reasonable for the OFP. Bay Area prices is what I am used to seeing though.

 

I was quoted $37,500 for a new 2021 TRD ORP (Non-KDSS) this week from my local Toyota dealership.

 

Where are you located? I’m in SoCal and just happen to see a 21 Cement colored Trail Edition. The sales guy says they marked it up $10K over MSRP = $59K! No thanks!

 

They wanted $76k for a Pro up here in the bay area about a year ago. insanity.

 

I'm in the central valley of California. I'm come to accept that I'll be paying not any less than $1200 off MSRP due to the demand right now. Does Toyota offer incentives ever on 4Runners? When I got my Tacoma the option was $1750 off or 0%/60mo. This was in April. I feel like the demand is even stronger for a 4Runner.

So I guess the question is... should I wait for a Toyota deal?

 

I mean, its toyotathon right now. Not sure if theres another better time. 4 Runners are in high demand as well.

 

In a few months after the holidays the prices might settle but right now in California no one is doing the Costco pricing and every single stealership is being a greedy af cocksucker. You basically have 3 choices, wait, pay extra or shop out of state (which in all honesty wasn't that huge of a bargain) back when I was shopping a few months ago.

I ended up paying 44k otd for mine in socal (trdor) (white with kdss)

also it seemed like you can get a deal with silver, the white is for whatever reason a more popular color here in socal

 

continue to shop around....and hope for the best....then again, you can't put a price on pleasure...if so, then buy...

 

I paid 2021 TRD PREMIUM, OTD = 42k East Coast. (MSRP 46k). I told the dealer I only want the want that just drops off with stickers, wrapped on them. NO ONE test drive. And Don't let the car wash guy touch it. Leave them as it off the truck. I take care of the rest.

Why not just buy a car from East Coast then have them ship to you? Also dealing with an Internet Manager you have a better deal than walk-in. I am not sure if their extra fees buying from out of states. But I think any dealers can sell you the car and charge tax upfront. The only thing is you have to register? That's I am not sure. But here we have plenty 4R and they give discounts.

Use this as a starting point, for their financial interest of 2.95%. Assume you have a good credit score. With this deal, any dealer will beat this price. Of course, you can't do this in CA. Out of states only. Good luck finding.
https://www.carmax.com/contact-us/carmax-price?stockNumber=19535960&op=Carpage_New_Price

Let's just say for this vehicle if they selling you 38k + fees. Are you happy? If yes, I think you easy can find one here.