Tire assistance needed?

Hey everyone, we've had a 3rd gen 4runner but wife has a new 5th gen SR5 premium. Getting a 3 inch lift installed in a week and need assistance with tire choices. Already have the black trd pro wheels. We only plan to run a 275/70/17 so there's minimal if any modifying or cutting needed. Mostly will be a mall crawler as my tundra serves the off road.
What is best aggressive looking and smoother riding tire? Looks mostly the tires are E load ratings. Is an E load an issue for a 4runner?

 

E load will drive like a dump truck. I wouldn’t go above C load, but I personally have p rated (non truck tires). You can find aggressive all terrain tires in P rated a C load. Check Tire rack/shop by vehicle.

 

I'd either go with a more aggressive looking tire in the stock size, or move up to 285 and stick with an SL tire for a mall crawler.

If you're in an area where snow is a factor, get a 3 peak mountain snowflake tire.

https://www.discounttire.com/learn/mountain-snowflake-symbol

Falken Wildpeaks are popular for having decent road manners and they have aggressive looking side-walls. The new Mickey Thompson Baja Boss AT looks like a great option, as well.

 

When I changed my tires from BFG KO2 265/70R17 Load C to BFG KO2 275/70R17 Load E it was a noticeable firmness even at 32psi on pavement. With that experience I would never buy a Load E tire again unless I build a trail only vehicle.

But I don't think everyone hates Load Es. So if possible experience the ride before spending the money.

 

Thanks for the feedback. Yea I have K02 E loads on my 16 tundra. Not that bad but I never drive interstate and usually stay under 70mph so I don't mind. Also we live in Georgia so snow is a non issue.
Currently was looking at:
Falken Wildpeak c load,
Toyo RT Trail (but can only find it in E load)
Or Nitto Ridge Grappler. (Currently has and at 70mph is a bit bumpy)