MSRP Dealerships- List Them

With the crazy prices gouging going on right now and a lot of dealerships trying to take advantage of buyers with markups, let's list some dealerships that are not charging over msrp for their 4runners.

Let's include the name of the dealership, city and state. I figured this would make it easier for anyone in the market to purchase a new vehicle. Please post and confirm that they are selling at MSRP as of recently and have not started marking up their inventory.

This link and spreadsheets from tacomaworld.com user "_kmg_" pulls data from toyota.com's local inventory search:

https://flatgithub.com/kissmygritts...&sha=e47a4eb5f61283979ad05372c75754f3d693bc36


You can download the excel spreadsheet and cross reference the dealer location number with this spreadsheet to find out where the vehicle is going.

https://docs.google.com/spreadsheet...EzSUSCQXK8V3dvka8o8wDcCeY/edit#gid=1717797799​

Article from thedrive.com written about this thread and dealerships charging over msrp:

https://www.thedrive.com/news/44731...-are-tracking-dealer-markups-and-naming-names


Keep Track of MSRP dealers and submit your findings here:

https://www.markups.org

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Arizona MSRP Dealers
Avondale Toyota- Avondale, Arizona
Big Two Toyota- Chandler, Arizona

California MSRP Dealers
Toyota Sunnyvale - Sunnyvale, California
Salinas Toyota- Salinas, California
Toyota Of Walnut Creek - Walnut Creek, California
Longo Toyota- El Monte, California

Colorado MSRP Dealers
Mountain States Toyota- Denver, CO
Durango Toyota is MSRP on all models except on a Pro they are $1k over MSRP

Georgia MSRP Dealers
Riverside Toyota in Rome, GA

Hawaii MSRP Dealers
Servco Toyota Honolulu Oahu, Hawaii


Indiana MSRP Dealers
Wyler Toyota in Clarksville Indiana

Maryland MSRP Dealers
Fitzgerald in Gaithersburg, MD


Nebraska MSRP Dealers
Premier Toyota- North Platte, NE

New Hampshire MSRP Dealers
Grappone Toyota in Bow, NH


North Carolina MSRP Dealers
Modern Toyota- Asheboro, NC


North Dakota MSRP Dealers
Cedric Theel Toyota- Bismarck, ND
Minot Toyota- Minot, ND


Oklahoma MSRP Dealers
Four Stars Toyota- Altus, OK
Jim Norton Toyota- Tulsa, OK

Oregon MSRP Dealers
Colombia Gorge Toyota- The Dalles, OR


South Carolina MSRP Dealers
Hendricks Toyota- North Charleston, SC
Bob Richards Toyota- North Augusta (Beech Island) SC

Tennessee MSRP Dealers
Peppers Toyota- Paris TN

Texas MSRP Dealers
Family Toyota- DFW, Texas

Utah MSRP Dealers
Tony Divino Toyota- Ogden, UT


Virginia MSRP Dealers
Mechanicsville Toyota in Mechanicsville VA



Here is the list of shame for California (FYI this is for a TRD Pro)

Cabe Toyota- Long Beach, California $8k markup
Freeman Toyota - Santa Rosa, California $5k markup
Toyota of Santa Monica + $15k markup
Huntington Beach Toyota + $15k markup
Manhattan Beach Toyota + $10k markup
South Bay Toyota + $10k markup
Carson Toyota + $10k markup
Riverside Toyota + $15k markup
Claremont Toyota + $15k markup
DCH Toyota Torrance + $10k markup
Keyes Toyota + $10k markup
Tustin Toyota + $10k markup
Toyota of North Hollywood + $20k markup
Capitol Toyota San Jose,CA+ $10k markup
Toyota of Palo Alto + $20k markup
Santa Cruz Toyota + $10k markup
Norm Reeves Toyota San Diego + $10k markup
Moss Bros Toyota Moreno Valley + $15k markup
City Toyota Daly City + $10k markup
Hanless Toyota Davis + $15k markup
Norwalk Toyota + $15k markup
Concord Toyota + $5k markup
Toyota of Vacaville + $7500 markup
Toyota of Carlsbad + $7500 markup
Autonation Toyota Cerritos + $8k markup
Toyota Marin San Rafael, CA + $9k markup
Dublin Toyota + $15k markup
Livermore Toyota + $15k markup
Simi Valley Toyota + $15k markup
Toyota of Berkeley +$11k markup
Penske Toyota of Downey +$12k on an ORP
Toyota of Orange, CA - Market Adjustment on ALL vehicles
John Elway Toyota, Ontario CA, 7K markup for SR5 Prem
Toyota Of Claremont, Claremont CA, 10K markup for SR5 Prem
Toyota of South Coast, Irvine CA, 10k markup for SR5 Prem
Roseville Toyota- Roseville, CA 95661 12k markup for SR5 Prem
Santa Margarita Toyota- Rancho Santa Margarita $8k markup on TRD ORP
Larry H. Miller Toyota- Corona, CA + 6-$8k markup TRD sport (would not honor forum member deal that was agreed upon for msrp)
Steven Creeks Toyota- San Jose, CA + $15k markup on TRD pro




Here is the list of shame for Arizona (FYI this is for a TRD Pro)
Findlay Toyota Prescott + $10k markup
Camelback in Phoenix is charging $10k over MSRP for a Pro.
Autonation Tempe, AZ - $15k markup on trd pro and also did not keep their promises for pricing for a member here for a 2021 and 2022 pro- STAY AWAY


Here is the list of shame for Colorado (FYI this is for a TRD Pro)
Larry H Miller Liberty Toyota Colorado Springs + $15k markup
Larry H Miller Toyota Boulder + $10k markup
Groove Toyota Englewood + $10k markup
Pedersen Toyota (won't sell to out of state buyers? wtf) + $5k markup

 

Watching this
I’m gonna sell my 18 and shop for a 22 soon.

 

Toyota Sunnyvale - Sunnyvale, CA

 

Kendall Toyota in Eugene, OR

 

They are actually charging $2500 over msrp right now. Spoke to them earlier this week.

 

just put a deposit down for a Tacoma pro on Sunday with them!

 

Whaaaaaaat? They were consistently under other dealers just a month ago....damn.

 

Still got your Chevy?

 

Im not sure what you mean.

 

You check Lithia Toyota in Springfield?

 

Just looked locally for fun. It’s ridiculous. Example 1 - a 2018 TRDORP with 35k miles selling for $5000 more than I paid new for my 2019 TRDOR.

A white new 2021 TRDORP selling for $45k. Same dealership has two used 2019s, same car and color, both marked DOWN to $48k. That’s backwards!

Makes me extra glad I bought mine when I did.

 

Are you Antman from the other forum?

 

I bought my 2020 SR5 Prem from Longo in Dec of 2019. Paid 41,800. Sticker I believe was around 44k. So crazy what these prices are right now. Makes me want to sell for TRDORP but wife wants 3rd row

 

Tacomaworld? I’m antman408 from there.

 

Cedric Theel in Bismarck, ND. Just got a new ORP for 1.8k below MSRP.

 

Should we list the greedy scummy dealerships charging $5k, $10k and $15k and even $20k markups too? So people can stay away from them

 

T4R.org. Sorry, wrong guy lol!

 

no worries.

 

toyota in Henderson Nevada. Called about a pro, then they listed the markup after discussing the price. 7k markup. Then I said no thanks, I’ll wait at the place I put the deposit down. Then they proceeded to tell me “it’s not msrp. They’ll add markup once it gets there” in an attempt to get me to buy one from them. Smh

 

Unfortunately that’s the game a lot of dealers want to play. Once things get back to normal they’ll wonder why they’re not getting referrals.

 

Updated the original post. Reflecting some of the most greedy dealers with markups I have spoken to.

 

Is this for all 4Runners or just Pro's.

 

These markups are for the pro’s. However these same dealers are marking up the trail and trd models as well. Usually about $2k-$5k

 

I paid $2,000 above MSRP for a Lunar Rock Pro two weeks ago in Maryland. Several months ago, about half of the local dealers insisted upon only selling at MSRP for a Pro, but that has changed with the limited inventories and high demand for the LR Pro's in particular. Some of the dealers are $10,000 above MSRP for a Lunar Rock these days. About two months ago I was trying to purchase a MGM Pro and the three different dealerships were at MSRP, $1,000 above and $2,000 above.

 

Priorty Toyota Springfield, Va, was able to get my ORP below msrp.

 

Toyota of Torrance selling all 4runner trims with markups. They even bragged about it lol. Didn't get to see how much the markup was because I cut communication with them before they came back with a price.

I can also confirm Toyota of Riverside is trash. Always has been. They've been doing markups for years, way before any shortage. One time the sales manager was driving me to their extra storage facility to check out a car I was looking for, and he was texting and driving the whole way there. Couldn't stay in his lane, kept swerving from not paying attention to the road. Seriously what kind of manager behaves that way?

 

Holman Toyota in Mount Laurel NJ is listing 4 4Runners now at MSRP: a SR5 Prem, Venture, Limited and a PRO in Lunar Rock.

https://www.holmantoyota.com/new-vehicles/4runner/

 

Would have to talk to them to confirm. Part of the problem is pretty much dealers list their 4runners at msrp on their website… when you inquire they hit you with the “market adjustment”.

 

I can't promise that won't happen with these guys, but based on personal experience they don't play a lot of games. They seem to honor the price they post on their website (and are very reluctant to deviate down). They typically offer pretty good discounts -- for example they still are showing discounts of about $3700 on many Highlanders -- and my impression is that they stick to them. I haven't seen bogus add-on packages like overpriced pinstripes and door edge guards on the lot. So I'd take their posted prices at face value. I think the much bigger risk is that someone else will have already put a deposit on the car by the time you get there.

 

Let's add Toyota of North Hollywood to the SoCal list if shame. They wanted $20k over msrp for an AG Pro last May with 500 miles on it.