$600 Price Increase

FYI,

Not sure when the price increase went into effect but I built mind on Toyota's web site prior to our purchase and PDF'ed a copy for future reference, and today I did the same build and was somewhat surprised

When I bought our new TRD ORP the end of April 2023 the sticker was $51,743 now.
Now May 10, 2023 the same build is $52,343, that's $600 more.

Purchase April 2023

MSRP $45,980
Off Road Prem. Plus $850
Keep it wild discount. -$750
Delivery $1,495
Conn Kit. $75
LED Bulb U.G. $199
Off-Road U.G. $3,499
Center Console Safe. $349

Total $51,743


Price Increase May 10, 2023

MSRP $46,580
Off Road Prem. Plus $850
Keep it wild discount. $-750
Delivery $1,495
Conn Kit. $75
LED Bulb U.G. $199
Off-Road U.G. $3,499
Center Console Safe. $349

Total $52,343

 

They have had 2 price increases this year so far. One for $750 in January and another for $600 in April. If your 4Runner is built before the price increase, then you won't see the increase on your Monroney sticker, regardless of delivery date. If it's built after, then you're screwed.

 

Mine was already in transit when I put down the deposit 4/24. The MSRP on it was $45,980. I guess I pulled the trigger just in time.