How much should I expect to pay for a 2021

Baby_Silverback · Feb 10, 2021

I recently bought a 21 ORP for $40,500k msrp and after TTL $42,860k.

I'm a bit bitter about KDSS not being included like I was led to believe as I've waited a long time to buy my perfect 4runner. Ultimately my fault.

Still love the vehicle despite experience with dealer.

MagRunner20 · Feb 17, 2021

Not a 2021 but last month (1/2021) I scored a 2020 TRD ORP with KDSS, moonroof, running boards, blacked out emblems for a sale price of $40,784 (MSRP was $46,498, something like ~12% off MSRP) and a 1.89% interest rate through my local credit union. It was an out of state purchase so I paid taxes/registration separately so my OTD was $41,171 at the dealer. Feel like I got a great deal.

trlhiker · Feb 17, 2021

MagRunner20 said: ↑

Not a 2021 but last month (1/2021) I scored a 2020 TRD ORP with KDSS, moonroof, running boards, blacked out emblems for a sale price of $40,784 (MSRP was $46,498, something like ~12% off MSRP) and a 1.89% interest rate through my local credit union. It was an out of state purchase so I paid taxes/registration separately so my OTD was $41,171 at the dealer. Feel like I got a great deal.
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I am surprised there were any left over.

kkqewl · Feb 17, 2021

Just picked up a TRD Off Road , best deal I could get was $1,800 off MSRP, as these are rather scarce up here in Montreal, Canada.
Better deals were available on the Limited , SR5 or Trail trims but not on the higher trims like Venture, Off Road and PRO

MagRunner20 · Feb 18, 2021

trlhiker said: ↑

I am surprised there were any left over.
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Me too! I just sort of stumbled on it on cars.com I believe it was. Thought it was going to be a bait and switch, maybe something that was actually used. But to my surprise, when I contacted the dealer directly I learned it was a brand new leftover with 5 miles on it for the quoted price I mentioned without any haggling. I had been searching high and low across 6 states so I jumped on it.

rns0504 · Feb 18, 2021

FiveSpeed said: ↑

Orlando Toyota has 2021 SR5 Premium 4X4s in stock advertised for $39,800, which is $2,600 below MSRP. I pushed pretty hard, but they weren't budging on that price. In the end they gave me $1,500 more than I was expecting on my beat up high mileage 2013 G37. So in my mind I could say that I got the truck for $38,300. But even still I would've had to get the price under $37,000 to get out the door at $40,000.
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Good to know - Orlando / Clermont Toyota seem to have better deals than Seminole Toyota where I had been looking

Wootang00 · Feb 22, 2021

i got $2500 off msrp from longo or tustin toyota in SoCal on a SR5 premium.. ended up at Longo because they had the color i wanted

DC_7222 · Feb 23, 2021

Just agreed on a 2021 Off-Road Premium, only add-on is the all-weather floor liners. MSRP is $43,744.

Sale price is $40,500 less $1,000 cash back and $500 military. For all intents and purposes I'm then paying $39,000 even plus tax/tag/etc. Doc fees are $299.

I'm happy.

ExAudiMan · Feb 26, 2021

DC_7222 said: ↑

Just agreed on a 2021 Off-Road Premium, only add-on is the all-weather floor liners. MSRP is $43,744.

Sale price is $40,500 less $1,000 cash back and $500 military. For all intents and purposes I'm then paying $39,000 even plus tax/tag/etc. Doc fees are $299.

I'm happy.
Click to expand...

Where are you located?

DC_7222 · Feb 26, 2021

ExAudiMan said: ↑

Where are you located?
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NW Ohio, but the truck was purchased in Fargo, ND. I was getting quotes of $39,900 Locally (not including military rebate) without any trouble but I wanted red and no moonroof. Fargo was the closest and after some back and forth they came down a bit to help offset shipping to my home.

ExAudiMan · Feb 26, 2021

Wootang00 said: ↑

i got $2500 off msrp from longo or tustin toyota in SoCal on a SR5 premium.. ended up at Longo because they had the color i wanted
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Wow I hope that type of deal is available on an ORP. I have been scouring so cal dealerships for a white ORP with kdss. Nobody wants to give a discount off MSRP. They think they're selling a limited production Ferrari.

Hank H · Feb 27, 2021

JLTD;3482436 said:

Love the financial stuff above.

A few years back, I saw the best writeup of how to buy a new vehicle to save $$. I copied all the posts and saved for a rainy day.

Here it is, hope it helps!! (Entertaining read as well)

---------

A Before we carry on, a few things I wanted to mention:

1. These tips will only apply to NEW vehicles - Read on, you will see why.

2. Know what you want - Dealers take advantage of people that don't know what they want. Most hate, absolutely hate people that walk into their dealership knowing what they want. I have had dealers turn me down when I approach them with what I want.

3. Do not settle for less, do not settle for more. What? don't settle for more? - WHY? - You will understand once you read thru the following process.

4. 95% of this process will be done online, so being internet savvy is a PLUS.

5. Think about how far are you willing to travel - Out of state? Across the country? Or to the opposite side of your state?

Now that I have this introductory nonsense out of the way, let's carry on.

First order of business:

Make sure you know what you want. Head out to the dealer, look at the different packages, colors, etc. Once you know what you want, do NOT change your mind. Take your time. It is here where it all begins and if you change your mind, you will have to start over. Don't worry about the price, you wont be buying from there anyway.

After you have decided what truck package/color you want, take a peek at the sticker. Yes, the nasty ass sticker.

Make a note of the following:

1. Stock number: Usually a four digit number - See where it says "year/model" on the sticker? - Number "7553C" is the stock number for this truck. That's the number that the dealers use to search for trucks with similar configurations at other dealers - If VIN is not available.

2. VIN number

3. Take a picture of the sticker, make sure all the information is well focused and readable.

Go home - :bikewhoops:

Once you are at the comfort of your home - Create a new email. Do NOT use your personal email. Do NOT use your work email - I will explain why.

Once that email is set up, search for the Truck you wanted on the dealer's website - search it using the VIN or the stock number. Take screen shots, download pictures, save the link.

Remember the five tips mentioned at the end of the last post? - Numero 5 - How far are you willing to travel for the right deal? When I was shopping for my trucks, I was willing to travel ANYWHERE within Texas. If you are from Texas, you damn well know how large Texas is. Yes, I was willing to travel from Houston to El Paso if the price was right.

You are now at the point where you need to know where and how far - In my case, I picked anywhere in Texas - This will be your search area.

Fire up google maps: You will now need to locate EVERY dealer within your search area.

Zoom over metropolitan areas - in my case I did San Antonio, Houston, Dallas, Austin, Victoria, Abilene, Lubbock, Amarillo, Corpus Christi

Take a note of all the dealers in this area. All of them. Here comes the fun part.

Make a list of alllll the dealers within your search area. All of them. Every. Single. One. of. Them. - I had 150 dealers on my list when I first started - USE EXCEL!!

Starting with the first dealer - visit his website - go to the internet sales section and look for anything that will lead you to contact email for the online sales.

It can be under "contact us" or in some cases you will have to pick a random Tacoma and select something like "Get today's price" or "I am interested in this truck"

The point is to reach out to the dealer and getting your email in HIS inbox. Whether if its thru an ad that advertises Camrys or an ad for hookers and blow. Get your email to them.

In the body of the email - Let them have it - Give them the VIN, Link, Stock number and let them know exactly what you are looking for:

"Hello, my name is Ramon.

I am looking to purchase a brand new 2015 Toyota Tacoma - I am looking for stock number 5885C in the Silver Sky Metallic Color. This is a 4x4 truck with the offroad package.

Here is a link of the truck I am looking for: -copy paste link of the truck you looked at from the first dealer-.

I am looking for nothing more, nothing less. I want a truck just like this."

I did this 150 times. Yes. I sent that same email to 150 dealers across the Lone Star State.

Notes:

1. Keep a template of the body of the email - It's easier to copy/paste the email every time you send it vs typing it over and over again.

2. If you feel nudes will help you get the deal, this is the time to submit them.

3. Keep it all organized - things are about to get hairy rreeeeeaaalllly fast - In your excel sheet - organize dealer name, location, email information, special notes, etc.

4. Do NOT include your phone number. Do NOT - unless you want it ringing off the hook - Make up a phone number or give them a dummy phone number if it wont let you submit.

Once you are done - go get some coffee, grab a beer. Whatever.

After a few hours - check your email - It will be inundated with replies. - This is the reason you need to create a new email JUST for this. Don't forget, by sending them an email, you are also signing up for their junk mail. You don't want to spend the rest of your life unsubscribing from their junk mail, just because you didn't want to create a "dummy" email.

It will contain many variations of the following 5 types of email:

A. Automated Response: "Hello, thank you for submitting your inquiry, a sales representative will contact you shortly"

B. Automated Response: "Based on the information you submitted, we have the Camry you are looking for! For just $495, this Camry can be yours!"

C. Real Person: "Thank you for reaching out, when can I call you??, Please provide your phone number"

D. Real Person: "Yes, I can offer you that truck for $28k"

E. Real Person: "Yes, I can offer you that truck with a bull bar, steps, and a spacer lift"

Let's start shifting thru the emails:

A - Delete these, hopefully the dealer will reach out to you soon. Basic automated response.

B - A Camry? WTF? - YES. Believe it or not, after inquiring about a TACOMA - they offer me a CAMRY. WTF!? It WILL happen. How the hell do they offer you a CAMRY? I do not know. Reply to the dealer with your original inquiry - Copy paste your request -

C. - Finally, a human being - and he wants to talk to you on the phone. No. Reply to them - "thank you for responding to my email, I do not want to talk on the phone yet, lets arrange this via email - Can you get me the truck I want?"

D. - Ahhh now we're talking - Respond: "Are you sure it is exactly what I asked for?" - Copy and paste your request again - Don't want the dealer offering you Caca de toro when you want Caca de Chicken.

E. - Meh, - Respond: "No sir, I want this exact truck. If you want to sell me that truck, take off the bull bars, steps and spacer left. I will only accept the options shown on the link I provided"

Stand your ground.

Don't settle for less, don't settle for more. Dealers will want to sell you a different package or sell you a TSS model when you want a sport. Or offer you a Camry because they have a blow-out sale.

Stand your ground.

Got it?

Okay, good.

Once you start exchanging and responding to emails, you will notice three types of dealers:

1. the dealer that wants to work with you

2. the dealer that wants to upsell another vehicle

3. the dealer that doesn't care

After these dealers notice that you know what you want and you will not budge, they will start giving you numbers. Remember that excel sheet where you were organizing all your dealer information in a nice chart? Here is where it comes handy - place all your offers in those charts.

This process will take about 3 - 4 days - enough time for all the dealers to reply, get thru all the BS automated responses, etc.

Once you feel satisfied with the amount of offers you have, separate your entire list into smaller groups.

From my original 150 dealers I emailed, my list of legit dealers that had given me an offer boiled down to 50 dealers.

I split the list into groups of 25 - two groups.

Remember High School football? Playoffs are done in brackets - teams competing with each other on opposite ends of the brackets until only two teams are left for the state championship game.

In my case, I got the lowest price out of the first group, and emailed all the dealers within that group - "Thank you for making you offer, but Toyota from xxxx has offered $28,000 for the truck I want"

I repeated the process for each dealer in the second group, using the low price found in that specific group.

You will get four type of responses:

1. I will offer $27,500 - Yes!

2. Sorry, I cant do that - Bye Felicia

3. You are going to drive all the way over there for that price? - Yes sir, distance is not an issue.

4. No response - Good, weeds out the dealer that doesn't care.

Once I received everyone's response - My list of 50 dealers boiled down to 30 dealers that had replied with a lower offer.

Pick the lowest offer out of the 30 dealers.

Repeat the process again:

"Thank you for making you offer, but Toyota from xxxx has offered $26,000 for the truck I want"

You will get the same type of responses as shown above.

Repeat the iteration, over and over again. Let the dealers weed themselves out. You will get to the point where there will only be two or three dealers trying to get your business. These guys deserve a cookie. These guys are no BS dealers. Respect them. Really. If they've been responding to this point, they want your business.

That's how you get the lowest possible price!

The dealers will pretty much be on a bidding match to earn your business to sell you the truck you want.

Once you are down to the last two or three responsive dealers do a few more iterations - until you get the lowest price.

How do you know its the lowest price?

You will get the following responses:

1. That's below invoice.
2. I am losing money.
3. Is that with a trade in?
4. There is no way you are getting that price, send me the vin again.
5. Send me another round of nudes please.

The rest is self explanatory.

Here are a few final notes and tips.

1. Sometimes the dealer will offer the truck for less than what they paid for, in hopes that you will buy their extended warranty, paint protection program, or carpet protection stuff. Careful, don't fall in this trap.

2. Print out the email - you don't want to show up at the dealer and have them be like '"oh that wasn't us" - Happened to me.

3. Once you selected a dealer - Tell them to send you pictures of the truck. Proof that they have it.

4. When I bought my 2013 Tacoma, they tinted the windows AFTER I negotiated the price. I never asked for tinted windows. Remember when I said - don't settle for more?

Dealer - Thank you for coming in Mr. Ortiz, your truck is ready and here is your paperwork. We went ahead and tinted the windows, hope you like it.

Me - I didn't ask for tinted windows.

Dealer - I apologize, my tinting team didn't get the memo - its only $295 more. We can work it into the financing

Me - Rip it off.

Dealer - Sorry, we cant..

Me - Rip it off, I wanted no tint.

Dealer - Were in Texas, tint is a necessity Mr. Ortiz.

Me - I can install my own tint. Rip it off, or ill take my business elsewhere.

Dealer - You can have the tint for free.
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I got mine $3200 below MSRP on a specific vehicle in a tight market. I did a scaled down version of the advice above. Contacted 20 dealers, had 5 serious contenders. It took about 3 days. The dealer I bought from was 95 miles from home and in a more rural area where taxes or lower so I saved another 2% on sales tax. This was on an SR5 Premium with a moonroof.

Sjewell94 · Mar 2, 2021

I went through the Costco program in San Diego, for a 2021 Nautical Blue SR5P 4x4 it ended up being $500 over invoice which before fees was ~$3k below MSRP. After delivery/doc/etc, it was still a shade under sticker.

First dealer I went to where the truck was tried to tell me the 2021's were excluded from the Costco program but the dealer that reached out to me after putting in an inquiry through Costco traded for that specific truck and gave me the deal.

Mike6.5x47 · Apr 15, 2021

LOL - I tried Costco auto at one dealer here and the guy stopped talking to me when I pointed out their lease rate was ~$100/month over the MSRP quote on Toyota.com. Thankfully I found another dealer who's being more reasonable - we'll see how things go this afternoon once the Costco card comes out.

DC_7222 · Apr 15, 2021

DC_7222 said: ↑

Just agreed on a 2021 Off-Road Premium, only add-on is the all-weather floor liners. MSRP is $43,744.

Sale price is $40,500 less $1,000 cash back and $500 military. For all intents and purposes I'm then paying $39,000 even plus tax/tag/etc. Doc fees are $299.

I'm happy.
Click to expand...

Here we are not even two months later, and Vroom just offered me $40k on my now used 4Runner with 1,500 miles.

The 4Runner market is whack.

Mike6.5x47 · Apr 15, 2021

DC you have a gift for understatement - with the lack of availability of new ones here in Las Vegas, I (briefly) considered used.....at least until I saw them asking $36k for 2019 SR5's with 30k miles

Taco4R · Apr 15, 2021

I got $1K off my T4R that's still being assembled. Waiting sucks but glad I'm got it at least under MSRP.

YetiMtnBkr · Apr 15, 2021

Really close to pulling the trigger on a MGM Pro. Two dealerships (3 vehicles) $1,000 above MSRP.

Marcor · Apr 15, 2021

41,200 ORP w/KDSS ,LED interior/exterior Illumination package and touch keypad entry
MSRP 46,750

Stoney Ranger · Apr 15, 2021

Mike6.5x47 said: ↑

DC you have a gift for understatement - with the lack of availability of new ones here in Las Vegas, I (briefly) considered used.....at least until I saw them asking $36k for 2019 SR5's with 30k miles
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Have you checked the prices on car gurus/ carfax, etc? $36k for a 4R like that is the going rate.

Mike6.5x47 · Apr 15, 2021

Stoney-

Yeah, I figured that out... Just surprising.

Speaking of surprises: got the call my TRD Off Road was in today and drive up to the dealership... Only to find out some twinkbag PDI'd the wrong 4runner and so now I have to wait until tomorrow. Bunch of freaking teases, I tell ya!

DC_7222 · Apr 16, 2021

Fun update- CarMax just offered $46k for my truck, a 2021 ORP that MSRP'd at $44k something and I paid $39k for.

My question is, who the hell is going to pay way above MSRP for a used 4Runner!? What a wonderful world we live in.

Taco4R · Apr 16, 2021

DC_7222 said: ↑

Fun update- CarMax just offered $46k for my truck, a 2021 ORP that MSRP'd at $44k something and I paid $39k for.

My question is, who the hell is going to pay way above MSRP for a used 4Runner!? What a wonderful world we live in.
Click to expand...

Impatient folks? The wait on 4Runners in my area is like 3 months.

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