White 6th Gen TRD Pro at a dealership

Yokem Toyota Shreveport Louisiana https://www.yokemtoyota.com/invento...-trd-pro-pt4wd-4wd-trd-pro-jtevb5br1s5000874/

 

$73k. Yikes.

Swapped the "4Runner" for the "TRD". Weird.

Can't tell in pic 1 is super-forced-perapective or if the hood and windshield actually look like that.

 

Just found a black one. Trying to find what dealer, cant locate the VIN in the pix.

 

Crazy i cant find it at any dealer around New Orleans
This black one was listed 4 hours ago.
Another post right before this one shows a silver TRD Sport with a Kenner Toyota dealer tag on the back. This Black TRD Pro isnt on Kenner Toyota website. It isnt on any of the 10 toyota dealers surrounding New Orleans either.

 

$73k is probably “only” a $5k ADM. I would expect 10-15k to be the norm on Pros for the next year or so

EDIT… I now see that is actually just an msrp loaded with port options

 

There was a mud bath TRD Pro at one of the dealers I saw that was $-4,000 off sticker. Lemme see if I can find it again.

https://www.gregleblanctoyota.com/auto/new-2025-toyota-4runner-houma-la/102755695/

 

Nobody gonna mistake those for an SR5.

 

On paper the width of the new 4R is wider than the old 4R
In person, sitting in the new 4R feels cramped like it’s less room inside than the 5th Gen.
look at a good side shot. You can see the width is all in the stance, the tire and fender flares are what give it the overall width but the body is considerably narrower. I would venture to say the door panels are a solid 5” narrower in width per side from the fender flares width. Meaning if you stretch a string from the front to back fender flare and measure from the string inward to the door I’d bet the door skin sits a solid 5” inside the line. The TRD pro flares being even bigger makes this distance even greater.

 

The 69k starting price(counting delivery charge that is not optional) for a TRD pro will probably be as common as unicorn tear. Knowing Toyota they will all have at least 4k of options before markup. 73k is probably the base line real world price for a Pro going forward.

 

Toyota should have also etched MSRP on the rear bumper, just in case someone still confused what it is.

 

This is before auto tariffs on Japan kick in. We are looking at $100K+ truck if it goes in. Dead on arrival due to price IMO.

 

There’s an OR iforce Max near me discounted to $51k. You get the same basic vehicle as a Pro, exact powertrain, riding on 33’s. Negotiate and you’d drive home in the $40’s.

Not nearly enough separation in the Pro versions to justify the crazy price, and after the dealers inevitably discount them, new Pro owners will take a bath on residuals.

Big no-go on the pro. Pass.

 

It's A TRD Pro W/standard roof rack & Electronic 4x4 engagement? NO Thanks on top of the other discouraging features vs 5th Gen, let alone $$$ difference!.

 

I wonder if 6th gen 4Runner TRD Pros fully built in Japan or finished in USA like the 5th gen TRD PROs?

 

The chance of actual 25% tariff on Japanese built vehicles is about the same as me dating a single 25 year old Margo Robbie, not when we have entire medium size nation worth of troops and equipment sitting on their soil.

On the other hand, the starting of price on TRD Pros already increased well over 25% since 2022 and people are still paying 5-10k markups last year. Another 25% is not going to deter the Pro seekers.